11 Lessons I Learned the Hard Way Managing a Design Firm
The following article by Mark Busse was published in December 2012 in Design Edge Canada Magazine. The purpose of this column is to challenge some of the assumptions that many young designers and...
View ArticleAct like an expert, not a designer
The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to...
View ArticleSpecialization is the way forward, not something to be feared
Specialization offers advantages ranging from more efficient project execution to better employee retention, argues Mark Busse. Long heralded as heroes of innovation, architects and architectural firms...
View ArticleDo Clients Choose Us, or Do We Choose Clients?
We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that...
View ArticleThe power of ‘I don’t know’
“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without...
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Branding as business growth – Four formative decisions by Entrepreneur of the...
Our client Fluxwerx Illumination is on a steep upward trajectory. They’ve just won Ernst & Young’s 2016 Emerging Technologies Entrepreneur of the Year. That’s on top of winning a coveted Red Dot...
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